Conseils SEO pour les débutants | Classement #1 sur Google en 2022 (Tutoriel !)

- If you're having a hardtime increasing traffic to your business'website, then I'm so glad you clicked on this video because today, I'm gonna explain what SEO is, how you can use it to groworganic traffic to your pages, and the best SEO tools that you can use to help you reach your goals faster. Whether you're a beginner or just need a refresher on SEO and ranking high on Google, then this video is for you. Hey everyone, it's Rimi from HubSpot. Welcome back to our YouTube channel. Make sure you're subscribed and have your notifications turned on for weekly marketing content like this. So let's jump right in, what is SEO? SEO stands for search engine optimization. What is a search engine? Google, YouTube, Yahoo,Bing are all examples of search engines thatpeople use every single day to find answers to whatthey're looking for. Why is SEO so important? SEO is important because this is how you'll better rank your content online and build a successful business. When you rank better online,it boosts your credibility and gives you moreopportunities to turn prospects into paying customers for your brand. Before I get into the nitty gritty, I wanna tell you guys abouta tool that HubSpot has that's completely free to you and will really help you guysout when it comes to SEO. HubSpot has an academycourse called SEO Basics, that teaches you how to create the right SEO strategy for your business. The course takes a totalof 20 minutes to complete. And at the end, you'll have a worksheet where you can plug in your business goals and perform an audit of yourwebsite's SEO authority. Your SEO authority is basically just how a platform,like Google or YouTube, ranks your website or yourchannel on their platform. There's a lot of different factors that go into how they rank you. So things like your click through rates or your traffic numbersor your view count, your subscriber count,these are all things that help them decide how to rank you and suggest your content to people online. I feel like this is anobvious point to make, but in order to rank, you have to be consistentwith your content. So if you have a blog, youcan't post once every month and expect search enginesto rank your content in their top 10 search results. The HubSpot course isvery beginner friendly and goes more in depth on this, so I'll have the link to it in the description box down below so you guys can check it out. Okay, so in order to rank, you need to have a good understanding of what keywords or keyphrases you're gonna go after with the type of of contentthat you're putting out. So say you just started ablog or a YouTube channel that's all about your non-toxicbeeswax candle business. You'll need to optimizeeach piece of content with the right keywords thatpeople would be searching for. There are millions ofcandle businesses out there. So how can you be more specificto get your content seen? Let's say your candles are non-toxic, made of beeswax, handmade in Virginia. You can build detailed long tail keywords or key phrases from those facts. That'll help you rank higher in search for your target audience. Long tail keywords like handmadenon-toxic beeswax candles or best non-toxic beeswaxcandle brands in Virginia will get your content recognizedfaster and rank better for people searchingfor this type of candle. By being niche specific, you'll improve your traffic numbers and over time, you can startto use broader keywords like best candles or non-toxic candles. And still have your content rank because you've already established your authority on these search engines. Hopefully this makes sense. If it does give this videoa thumbs up to let me know. - This data is wrong every freaking time. - Have you heard of HubSpot? HubSpot is a CRM platform where everything is fully integrated. - Whoa, I can see theclient's whole history. Calls, support tickets, emails. And here's a task from threedays ago I totally missed. - [Announcer] HubSpot grow better. - All right, moving on. You may be wondering how do I know what keywords I shouldbe using as a beginner? I'm so glad you asked. You can use free tools or paid tools that will help you findthe perfect keywords. One free tool that you canuse is Answer The Public. For example, if you searchnon-toxic candle brands it'll show you exactly whatpeople are searching for. You can turn thoseresults into key phrases on your page to optimize it. Another free hack that you can use is putting your keywordor phrase into Google, then scrolling all theway down to the bottom, and then there, you'll seeother suggested keywords that people search forregarding your topic. And you can use those as well. There are dozens of paid tools out there but today I'm going to usethe Moz Keyword Research Tool. So if I search non-toxic candle brands, the results are going toshow me the monthly traffic of people searching for this. So I can see whether competition is high or low for this keyword. It shows me the difficulty of ranking in the top 10 searchresults for that keyword. They suggest that ifthis number is over 40, then it's going to bepretty difficult to rank and you might wanna pick adifferent word or phrase to use. It tells me the organic clickthrough rate for that keyword. And lastly, the priorityscore out of a hundred which basically combinesall the other metrics And lets me know if this is an overall good keyword for me to use. It also has keywordsuggestions that I can use, as well as an SERP analysis, which shows me the results of that keyword that aren't completely organic. So results that have ratings or Google Ads on them, et cetera. Using an SEO tool likethis will help a ton when it comes to planning out an SEO strategy for your business. An article from Think with Google says "It might sound simple,but focusing on small, incremental changes to awebsite's overall SEO strategy really can producenoticeable gains over time." HubSpot has a great tool called the Complete SEO Starter Pack. This is going to really simplifyunderstanding SEO for you and teach you how to increaseyour traffic in 30 days. So as a beginner, this toolwill be very helpful to use since it goes overimportant, yet simple things, like focusing on your title links, your meta descriptions andthe quality of your content. Speaking of quality, you wanna make sure that your content is optimized for users. The first thing I thinkof when it comes to this is when I've searched for a recipe online and the blog owner has writtentheir entire life story before telling me the recipe is, immediately I'm clicking back to Google, and finding a different recipe that gets to the point quicker. Don't let this be you. If people are not getting the quality that they're looking for immediately and clicking out of your page, Google ranks you lowerbecause it reads this action as people not beinginterested in your work. An easy way to ensurethat this doesn't happen to you is by optimizingyour meta description. Your meta description is the snippet on the Google searchresults that users see first before clicking on your site. Another thing to pay attentionto is your page structure. Make sure that yourcontent isn't cluttered and overwhelming for users to read. That's another guaranteed wayfor people to click off fast. SEO doesn't have to be hard,but it can be time consuming. And that's why a lot of people like to hire SEOspecialists that take care of all these nittygritty details for them. As a beginner, thatisn't really necessary. And you'll definitelybe able to gain traffic if you use these tips tooptimize your content. The two HubSpot toolsthat I mentioned earlier will really be huge help insetting you up for success. So don't forget to check out those links in the description box down below. If you use those tools,provide consistent, quality content and use thetips that I talked about today, you'll reach your goals in no time. I hope this video was helpful. If you guys enjoyed it, don'tforget to give it a like and make sure you're subscribedif you weren't already. If you have any questions, leave them down belowin the comment section. Thank you guys so much for watching and I'll see you next time, bye. SEO strategy really can produce notable. Oh my. Where's the Punk'd camera?